What is BYOI?
Bring Your Own Identity (BYOI) is a concept in digital identity management that allows users to utilize their own established digital identity from a credible provider to access various online services. Instead of creating a new account for each online service or application, users can simplify and streamline their digital lives by applying their existing identities, such as Facebook or Google ID. Widely associated with the realm of Identity and Access Management (IAM), BYOI is considered a part of the 'bring your own' movement, which includes Bring Your Own Device (BYOD) and Bring Your Own Key (BYOK).
Why Does BYOI Exist?
The rise of BYOI is primarily driven by the necessity for efficient user management, enhanced user experience, and mitigated identity fraud risks. The traditional model of creating a new username and password for every online service is not only time-consuming but also results in repetitive and poor user experience. Additionally, it can lead to security risks as users are likely to reuse or choose weak passwords. BYOI addresses these issues by providing a more convenient and secure alternative that employs an already used and trusted identity.
Who Needs BYOI?
BYOI is popular among both businesses and end-users. For businesses, it offers an opportunity to reduce the burdens associated with user account management and security checks. It also accelerates the customer onboarding process as businesses can leverage user trust in established identity providers. Meanwhile, for users, BYOI simplifies the process of signing up for new services, hence enhancing their online experience. End-users, particularly those who are frequent internet users, greatly benefit from the increased convenience and reduced password fatigue that BYOI brings.
Usage and Prevalence of BYOI
BYOI is typically used via social login or single sign-on (SSO) solutions, with users offering their established social media or email credentials to access other online services. This use has significantly grown over the past several years due to the exponential rise in digital services. Major technology companies such as Google, Facebook, and Twitter have emerged as trusted identity providers, making BYOI a common practice across various online platforms.
Bring Your Own Identity (BYOI) in Cloud Infrastructure and SaaS
In the realms of Cloud Infrastructure and Software as a Service (SaaS), BYOI plays a crucial role in enhancing security and improving user management. Businesses leverage BYOI for IAM, permission management, and temporary access to cloud resources. This approach ensures the enforcement of least privilege access rules, eventually bolstering overall cybersecurity. Moreover, in DevOps settings, BYOI significantly aids in streamlining access to development tools while minimizing the risk of unauthorized access.