Automated Access Management Platform - Entitle - Limit cloud access without pushback

Just in Time Access to Marketo

Just in Time Access to


Ensure efficient and secure marketing operations with just in time access to Marketo. Optimize data protection, minimize risks and streamline workflows.

Just in Time Access - Entitle

Time-bound admin role escalations

Just in Time Access - Entitle

Temporary access that is revoked when no longer needed

Just in Time Access - Entitle

Faster access for employees and contractors

Just in Time Access - Entitle

Audit logs for access reviews

What is Just in Time Access?

JIT access, or Just-In-Time access, is a security measure often used in the tech industry to limit the exposure of sensitive data. It works by granting necessary permissions to users only when they need it and for a short, specific period of time. After this period, the access rights are automatically revoked to minimize the potential risk of unauthorized access or data breaches.

Benefits of Just in Time Access to


1. Enhanced Security through Least Privilege Access: Utilizing JIT access and JIT privilege escalation in Marketo, access to sensitive data and areas can be restricted to only the required individuals at needed times, thereby reducing overall exposure and enhancing system and data security.

2. Reduction in Insider Threats and Human Errors: With JIT deployment, the decrease in unnecessary privileges significantly lowers the risk of internal threats and accidental misuse. Strict time-bound permissions introduce a critical layer of control, diminishing the potential for unintentional data breaches.

3. Improved Operational Efficiency with Time-Bound Access: Marketo's JIT framework enables faster response times and smoother workflow, as users receive the right access at the right time. This streamlines the demand management process, ultimately driving productivity and improving the overall marketing automation system's efficiency.

4. Easier Auditing for Compliance Using Real-Time Monitoring: Marketo's JIT access control provides comprehensive insights into the user activities and privilege changes, facilitating accurate and complete audit trails. This proves crucial in demonstrating security compliance with industry regulations, mitigating risks, and enhancing overall system transparency.

Use Cases for Just in Time Access to


1. Marketing Campaign Optimization: Just-in-time access to Marketo allows marketers to track campaign performance in real-time and make necessary adjustments immediately to optimize campaign effectiveness, such as modifying audience targeting or adjusting ad spend.

2. Lead Nurturing: Sales teams can use real-time access to Marketo to track lead behavior and engagement. This allows for immediate follow-up or action, improving the efficiency of lead nurturing and conversion processes.

3. A/B Testing: Real-time access to Marketo enables marketers to run A/B tests on their marketing strategies and instantly view results, enabling quick pivots and strategy adjustments for better engagement and conversion rates.

Explore Entitle’s JIT Access Management Platform

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How to Implement Just in Time Access to


Entitle Just In Time Access - diagram- How to Implement Just in Time Access to

1. Planning.

  • Assessment  
    Begin by determining who requires access, the resources they need, and why. Document existing access permissions and assess if they can be reduced or eliminated. An entitlement discovery tool may improve visibility.
  • Policy creation
    Establish clear policies for both access granting and revocation. Define guidelines on who can request access, under what circumstances, and for how long. Establish time-limited parameters especially for privileged roles.
  • Source of truth
    Synchronize your JIT access system with an Identity Provider (such as Okta, Google Workspace, Azure AD, OneLogin). This serves as the definitive source for identities. Shifting from shared accounts to separate identities allows for better authorization control and precise auditing.

2. Execution.

  • Self-serve access requests
    Streamline the process by enabling users to request access via the system, not through other personnel. Boost adoption rates by integrating with IM platforms like Slack or MS Teams. Ensure requests specify who's requesting, the needed service/resource/role, duration, and reason.
  • Approval process
    JIT access allows organizations to delegate approvals to those with business context. Messages platforms can expedite responses by providing approvers the needed information for a well-informed decision.
  • Conditional approval workflows
    Integrate your established policies in workflows that regulate access permissions. These can clarify who can access what, and under what conditions. This can be executed effectively by assigning if-then conditions.
  • Integrations
    Consider integrating JIT with other IT and security systems for more adaptability. Pair with IT ticketing systems for automatic access based on ticket status. Connect with data classification systems to tweak policies based on data sensitivity.
  • Automated provisioning and de-provisioning
    Understand Marketo well to efficiently grant and revoke access fine-grained automatically within the service. This is crucial for JIT Access as it decreases dependency on waiting for individuals to make time. This allows for automated de-provisioning of access, which is at the heart of JIT access and the principle of least privilege access (POLP).
  • Access methods
    For Marketo JIT Access, APIs are preferable due to their flexibility and real-time abilities. However, a combination might be necessary. E.g., using SAML for authentication, SCIM for user provisioning, and APIs for precise access control decisions.

3. Maintenance.

  • Regular audits
    Regularly inspect access logs to guarantee that JIT access is functioning as planned. Spot any irregular patterns or behaviors either directly or by inputting the logs into your SIEM.
  • User training
    Teach users, particularly privileged users, about the importance of least privilege, JIT Access and how it works.
  • Feedback loop
    Consistently review your JIT access regulations. Use feedback from users and IT staff to comprehend where enhancements are needed.

With this structured approach, you can smoothly implement a robust Just-in-Time Access system for Marketo.

Temporary JIT Access to


with Entitle

Entitle provides self-serve access requests, flexible policy workflows, and automated provisioning, to restrict unneeded access across cloud infra and SaaS.

Entitle has a native integration with


Entitle has an IdP integration with


Native integration
5 minutes set up with pre-built connectors
IdP integration
Add/remove users from groups in an identity provider
JIT access: self-service requests and authorization workflows
Just in Time Access - Entitle
Just in Time Access - Entitle
HR-driven birthright policies
Just in Time Access - Entitle
Just in Time Access - Entitle
Full audit trails and access reviews
Just in Time Access - Entitle
Just in Time Access - Entitle
Fine-grained visibility of permissions
Just in Time Access - Entitle
Fine-grained, ephemeral provisioning of permissions
Just in Time Access - Entitle

Manage temporary access to


with Entitle

  • Provides comprehensive visibility into all resources, roles, and entitlements within your Marketo.
  • Controls fine-grained permissions due to solid comprehension of the modern tech stack.
  • Offers Bundles to encapsulate different resources from Marketo and other applications into one access request.
  • Quickly and smoothly setup within minutes, and can be fully operational within days.
  • Comes with native integrations to over 100 widely used cloud services and applications.
  • Supports extensive customization and integration with various systems, from on-call schedules to HRIS, optimizing access speed.

"I like Entitle because it’s one of those tools I can set up and forget about. I never have to go into it and it just works."

Just in Time Access - Entitle

Mike Morrato
CISO and Global Head of IT,
Noname Security


What is


Marketo is a software company that provides a platform for marketing automation. It is designed to help businesses manage and automate their engagement with customers and prospective leads. The company offers a range of features including email marketing, consumer marketing, customer base marketing, and mobile marketing.

Automated Access Management Platform - Entitle - Limit cloud access without pushback

What is Entitle?

Entitle is how cloud-forward companies provide employees with temporary, granular and just-in-time access within their cloud infrastructure and SaaS applications. Entitle easily integrates with your stack, offering self-serve access requests, instant visibility into your cloud entitlements and making user access reviews a breeze.

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JIT is only the beginning

Entitle Just In Time Access - diagram- JIT is only the beginning - entitle

Explore how you can manage employees' temporary AND birthright permissions, all from one place.

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